Why working with millennials works.


We get it; change is hard. The nonprofit world will soon be facing a new generation of volunteers and donors, and the need to adapt is pressing. The daunting false image of millennial volunteers doesn’t paint a pretty picture of the journey of change. But the image is just that; false. Through intimate, direct dialogue and extensive experience with the millennial demographic, Rage for Charity believes in their ability to add value to your organization. So much so that we’re willing to bring them to your doorstep, set you on a path for success, and walk the journey alongside you, millennials and all.

Isolating yourself from millennials could mean drastic consequences for your organization in years to come. More importantly, it leaves us with a generation of future leaders whose seeds of growth haven’t been properly cultivated; Rage for Charity is passionate about preventing that. If you’re not convinced yet, that’s okay. We’re confident that in time, you’ll see in millennials what we see. Until then, take a look at some hard data.


In a poll conducted by The Non Profit Times, almost half (47 percent) of respondents think that the retirement of Baby Boomers will reduce donations, and 63 percent of respondents do not believe that they have strong programs in place to attract young donors. Considering that a 2013 Blackbaud study showed that Baby Boomers and older adults make up 69 percent of total giving, a decrease in their donations could have significant impact on your coffers.

The Philanthropy News Digest reports that according to fundraising experts, there is a danger in relying on megagifts, in that many come with strings attached, while an eroding donor base will, over the long run, lead to fewer such gifts, in that they often are the culmination of many years of donor cultivation. Indeed, fewer donors making small donations today could equate to a lost generation of major donors later on. You need to look elsewhere. Rage for Charity can help.


Further highlighting the pressing need for new fundraising philosophiesaccording to an article in Huffington Post, fewer people are donating more money to charity, a shift that mirrors the growing income gap in the US.

Forbes reports that an Associated Press-Gfk poll reveals that those under age 30 now are more likely to say citizens have a "very important obligation" to volunteer.


In fact, volunteerism is so important to millennials that it effects their lives at every level, including employment and career choices. One-third of millennials surveyed in the 2014 Millennial Impact Report said that their companies’ volunteer policies affected their decision to apply for a job, 39% said that it influenced their decision to interview, and 55% said that such policies played into their decision to accept an offer as written. This means that you not only get dedicated volunteers but donors who have workplace giving programs available.


Bottom line: If you aren’t willing to have millennials on your radar now, they’re not going to be willing to have you on theirs later.

 Millennials are valuable members of our community, eagerly seeking meaningful involvement in causes they believe in. They’re not non-committal, they’re selective.